Discover Our Story

Self in Bloom is a small, self-run brand dedicated to empowering your self-expression and supporting your self-care journey. Founded by our CEO, who, after welcoming triplets in 2021 (making four children under four!), realized the importance of grounding herself to thrive in her new chapter. She created Self in Bloom to provide others with what she needed most: self-care, love, and authentic expression. What began as a vision of self-love has grown into a mission to help others feel empowered from the inside out—our fifth "baby," if you will. :)